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Do you understand your stats? Bounce rate (sometimes confused with exit rate) is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and "bounce" (leave the site) rather than continue viewing other pages within the same site. |
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From Google on canonical (almost duplicate) pages - feature added to Google Feb. 2009: "If Google knows that pages have the same content, we may index only one version for our search results. Our algorithms select the page we think best answers the user's query. Now, however, users can specify a canonical page to search engines by adding a <link> element with the attribute rel="canonical" to the <head> section of the non-canonical version of the page. Adding this link and attribute lets site owners identify sets of identical content and suggest to Google: "Of all these pages with identical content, this page is the most useful. Please prioritize it in search results."" |
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Google +1 for the reader depressing the +1 button means that you have given that website your stamp of approval. You can then add a comment and share that new discovery with your circle of contacts. Click here to read more...>> This is a big step in the direction of a facebook type of approach to site promotion. |
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SEO and ROI You know your SEO is working when readers spend more time on your website, your number of phone calls and emails increase, and ultimately, your bottom line improves by more sales generated from these calls and emails. |
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What is the +1 button? The +1 is from Google+ (which is a part of Google). It influences rankings. This is a signal that helps Google determine how good people think a piece of content or a website is, and now, perhaps even a business in general (it's not a perfect signal, but it's a signal).
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Content is king - the advantage of organizing your content in a way that makes sense for your readers will make their experience valuable and this can be seen by longer durations in your statistics. |
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Domain names different from business name: it is ideal to have the business name and domain name matching, but not the end of the world if it is not available. If it becomes available, then snatch it up. If the domain name you want is taken by a similar industry type business, then red flags should go up. |
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Domain names: to hyphenate or not to hyphenate? The question has been asked about hyphenating, underscoring or not at all. I will rule out underscoring right away, nobody is used to it, mistakes will occur. Hyphenating is just fine. From the SEO standpoint it is good because the searchable keywords are separated, makes it easier for search engines. For the surfer there is a risk of losing them if they don't get the domain name right. |
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What's a good place to buy expired domain names? NameJet is a service that picks up lapsed domain names and auctions them. You'd need to set up a NameJet account, then you will bid on a domain name through their procedures. |
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